I have tried so many reef friendly sunscreens only to be disappointed because they feel so bad on my skin. I don't like to have to scrape off sunscreen in the shower and have a white cast to my skin. This does not do that nearly as much as anything else I have tried. It also feels great going on; smooth and easy to rub in. The big plus for me was that since I cannot wear a snorkel cap but don't want my scalp to burn, I put it on my part once a day for 12 days straight while snorkeling in Indonesia. I never had a burn and it washed out just fine if I worked shampoo in, let it sit while showering and then rinsing off. I'm a convert!.”

"Ever since I started using Hook Ya's Bait Brine, my fishing game has been on another level! This stuff is a game-changer. Not only does it keep my bait fresh and lively for longer periods, but it also enhances its effectiveness, attracting even the most elusive of fish.”

"I've been looking for something like this for YEARS. I live in Florida and I'm always fishing offshore in my spare time. I've tried so many different things to get rid of the smell of bait (mostly thawed squid and sardines) and fish I've filleted after a day of fishing FOREVER. Nothing has ever worked for me. Even the gritty mechanic soap in the orange bottle with a 10 minute scrub session and a shower afterward.... No dice. I really have tried it all. Nothing works. EXCEPT FOR THIS!!! Please do yourself a favor if you want to get rid of this problem. This really is a MUST HAVE for all die hard fishermen!!!! 5 plus stars and then some!!!!!!”