Dat'l Hook Ya was created by an avid Saint Augustine Fisherman that wanted to spice up his catch with the local Datil Pepper. Most Datil sauces on the market are traditional sweet ketchup based that can drown out the delicate flavors of seafood. One year after a very bountiful crop of tomatoes, Datil peppers, and other herbs, he had more produce than he could give away. This presented the perfect opportunity to develop the flavors of Dat'l Hook Ya, the different Datil Sauce. The blend of spices, peppers, citrus, and smokey flavors will bring your taste buds to life without an over powering heat. At first, the batches were made in the home kitchen and given to family and friends. Once everyone started putting it on burgers, chicken, pork, tacos, the response was overwhelming. The slogan came easy: One bite and you're hooked!