Is this another bait brine with a fancy label? Absolutely not!!! We spent hundreds of hours reading scientific published articles on the feeding habits of marine fish. We noticed there were some recurring themes. Armed with this knowledge we began to  break down the results. The researchers gave a lot of data, but no one broke down the components of an exact formula or concentration. We ran over 300 tests in a controlled environment in a home aquarium with marine fish. We tried different pH levels, different types of salt, different salt grains and varying amounts of fish attractants. We had some astonishing findings:  not enough fish attractant had the same results as control, but too much fish attractant had a worse result than control. Too much salt and the fish dried out, to low a pH and no preservation of color. Man it was a lot of work! We refined the formula until we consistently were attracting more fish during feeding and the baits were durable.  

The result of our studies and trials: A blend made with food grade non-iodinated salt, pure 100% sodium bicarbonate, proprietary blend of natural amino acids. No anticaking agents or impurities. Pharmaceutical grade ingredients for top performance. It is bottled in a temperature and humidity controlled environment and then sealed air tight to maintain optimal performance. Because it goes on bait, it doesn't mean you should use substandard ingredients! Anglers are always looking for that next edge no matter how small. In our controlled environment, we had a 39% increase in feeding fish vs control.   

As with all brines,  you will experience longer fishing and trolling times with a preservation of color.   

Directions: Liberally apply brine powder to bait and let sit 2-6 hours in a cold area. Try to keep the bait directly off the ice. Put on top of a cutting board in an ice cooler for best result. Or make brine solution by adding 12oz brine to 1 gallon of cold water and brine 2-6 hours. If preparing fresh bait for freezing, brine 6 hours but no more than 8. Do not over brine as this will dry out the fish.

10lbs weight in a plastic container

      ***NOT FOR HUMAN CONSUMPTION***