How it all began

There is a hidden secret in Florida, not all the best offshore fishing is in south Florida. Saint Augustine is known to produce some tremendous catches! In order to venture 50+ miles on a regular basis in very tough conditions, you need  a vessel that is capable of handling almost anything nature can throw at it. With this battle wagon we can fill the boxes, put together some tasty fish fry’s, and have the time of our lives. Although there was always one thing missing at our cook outs: a good sauce made from the Datil pepper that went well with seafood. After many variety’s made with ingredients from our garden, Dat’l Hook Ya was born.

Part of being an outdoorsman is not just about the hunt, the excitement of the catch,  the love of playing in mother natures play ground, but also enjoying the company of those around you. Our products aim to bring family and friends together to have an exceptional time enjoying what is most precious, love and laughter!

The brand is rapidly growing with new product additions to compliment the outdoorsman’s life. We are true anglers that venture out when others are running back in. We want to make products that are as tough as mother nature. Our goal is to produce premium products that you will truly enjoy. Our sunscreen and soap were built from the ground up with extensive research, trial and error. If you see us at the sandbar, asks us for some samples!

Dat’l Hook Ya Cape Horn 32xs

Quality products made by outdoorsmen to elevate your outdoor experience.

Where do we get our Datil Peppers from?


The Saint Augustine Datil Pepper

The Datil pepper is one of the most unique peppers in the world. It is essentially only grown in North Florida, specifically the area around the Nations Oldest City, Saint Augustine. The true origin of the pepper is not entirely known. The most accepted theory is the pepper evolved with the migration of the Minorcan's around 1768. With them they brought a pepper and as it travelled down the coast of Africa to the Caribbean, it took on characteristics from other local peppers. When they landed in Saint Augustine, a truly unique pepper had evolved. It has the perfect spice that doesn't linger with a sweet under tone. It is a very universal pepper used in Saint Augustine's culinary world.


A True Datil Partner

These are some of the coolest guys you'll meet! Growing Datil peppers is BEYOND a labor of love, it's a true passion. Their farm is one of the best Datil pepper production we have ever come across. The peppers are perfect and kept with the true Datil heritage. They make sure you get the real deal straight from where the pepper was born! They have the capability to ship right to your front door. Buy real Datil peppers from the Best!


Our Datil Farm

The majority of our peppers come from our own production. The hardest working farmer in the clan is our own mother! That is why our products taste so good! Every pepper gets mothers approval before it is sent for packing. Anyone that grows these peppers know they take well about average care to produce, but the work is well worth it! One bite of the Datil pepper and you're hooked!

Featured Recipes

Go to Top